Workflow automation Svet Petkov
Founder at Storyhawk.io Head of Technical SEO at The Telegraph
Technical SEO consultant and AI search specialist. I help brands and publishers stay visible across Google, ChatGPT, Gemini, and Perplexity.
Experience Technical SEO & Workflow Automation
What I Do AI Search & AI Agents
How I can help
01
Technical SEO
I can help large websites get found by Google and load fast. That means migrations, fixes, and recovering traffic drops.
02
Product-led SEO
I can help your product, dev, and content teams build SEO into how they already work. Fewer bolt-on fixes, steadier growth.
03
AI Agents & Automation
I can help you offload the repetitive parts of marketing, like audits, reporting, and data enrichment, so you focus on decisions that matter.
What I use to automate work and build AI applications
Workflow automation 
Coding agent Claude Code
Dev speed Codex
Agent framework LangChain
Data framework LlamaIndex
Agent systems Google Agent Development Kit
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Storyhawk: my Google News lab
StoryHawk tracks Google News Top Stories so you can see who's winning coverage, which angles are gaining traction, and where competitors are gaining visibility.
Top Stories monitoring Competitor visibility Editorial & SEO intelligence Hourly position tracking
The Tech SEO Tools Hub
A growing suite of free, practical SEO tools, from robots.txt monitoring to AI crawler checks. Tap a tool to see what it does.
Robots.txt monitoring
Tracks robots.txt files across sites, flagging changes and AI crawler access rules over time.
AI Overview risk scoring
Reads Search Console data to flag keywords at risk from Google AI Overviews and AI Mode, with projected click loss.
Sitemap monitoring
Tracks competitor publishing patterns from Google News sitemaps, with category classification.
Affiliate link auditing
Crawls pages for affiliate links and checks their response codes and redirect chains.
Keyword mentions
Tracks keyword mentions from web feeds, with a searchable explorer and trend dashboard.
Certifications
IBM
Develop Generative AI Applications: Get Started
Generative AI, application development
DataCamp
Building Scalable Agentic Systems
Agentic AI, LLM pipelines, system design
Anthropic
Claude Code in Action
AI coding, agentic workflows
Google
Prompt Design in Vertex AI
Machine learning and AI
DataCamp
Supervised Learning with scikit-learn
Machine learning, scikit-learn, k-means clustering
DataCamp
Intermediate Python
Matplotlib, loops, logic, control flow, filtering
Work with me
01
AI Agents for SEO
I can help you swap manual SEO research and reporting for autonomous agents. Your team reviews decisions, not spreadsheets.
02
Marketing Context Engineering
I can help your AI tools pull the right brand context instead of everything you own. Sharper answers, lower cost per query.
03
Technical SEO at Scale
I can help with website migrations, JavaScript SEO, Core Web Vitals, and crawl efficiency for large sites.
04
Workflow Automation
I can help you connect your tools so work moves on its own, with no copying and pasting between apps.
05
Custom AI Solutions for SMBs
I can help smaller teams get practical AI tools without enterprise budgets, starting with your biggest time-drain.
06
Team Training & Enablement
I can train your team to use AI tools well, on your own workflows, not generic examples.
Let's Connect
I share ideas on technical SEO, data engineering, Python for SEO, and AI on LinkedIn. Read more about my experience working with news publishers, e-commerce brands, and large digital platforms.
Get in touchExperience
Over ten years in SEO, across agency, in-house, and freelance roles. I've worked across more than ten markets and three search engines, from e-commerce and financial services to news publishing and sports media.
2023 – present
Head of Technical SEO at The Telegraph
2021 – 2023
Technical SEO Manager at Spotlight Sports Group
2019 – 2021
Senior SEO Planner at Mediacom
2018 – 2019
SEO Specialist at Webcertain
2015 – 2018
SEO Specialist at TheSEO.bg
Activities
AWS Publishing Hackathon 2026
In July 2026 I took part in the AWS Publishing Hackathon, teaming up with other engineers to build and ship a project over the course of the event.
SEO for News Meetup 2024
I was invited at short notice to speak about technical SEO for news publishers at the SEO for News Meetup in London. A good opportunity to share what we've been working on at The Telegraph and meet others working in news SEO.
SerpConf 2022
My first conference talk. On 10th November 2022 in Sofia, Bulgaria, I spoke at SERPConf about Google News and shared a case study from one of the sites I'd been working on.
SoftUni 2019
I was featured in a SoftUni success story in 2019, sharing my journey into SEO and how I developed the skills that shaped my career. The interview covers how I got started, what I learned, and where the industry was heading at the time.
Read the full story on SoftUni Digital →
Latest Articles
AI Bots
August 19, 2026
Bots Are Taking Over Web Traffic. What Does That Mean for Publishers?
Cloudflare Radar shows bot traffic jumped from 60% to 65% of the web in under three months. TollBit found 179 AI bot visits for every 1 human referral. Why robots.txt can no longer protect publishers, and what the agentic web needs instead.
Read more → Enterprise SEO
August 13, 2026
The Enterprise Tech SEO Reality Check: Beyond Dogma, Paywalls, and the JS Myth
Rigid audit checklists fail at enterprise scale. A pragmatic framework for paywalls, ad tech, SSR vs CSR trade-offs, and winning developer trust — with a 1m-click Google Top Stories case study on 100% client-side rendering.
Read more → AI Agents
June 18, 2026
Agentic Resource Discovery (ARD): How AI Agents Find the Tools They Need
On 17 June 2026, Google and partners announced ARD, an open standard that lets AI agents find, choose and trust tools across the internet. Two building blocks: a catalog and a registry. Here is what it is and how it works.
Read more →