About Svet
Hi, I'm Svetoslav Petkov — also known as Svet. I'm a technical SEO specialist with over ten years of experience, currently working as Head of Technical SEO at The Telegraph.
Background
I've worked agency-side, in-house, and as a freelance consultant — which has given me a practical understanding of how SEO fits into very different business contexts.
Industries I've worked across:
News Publishing (current focus)E-commerceFinancial ServicesSports Media
I started my career in Bulgaria, working on e-commerce and financial sites, before moving into international and large-scale projects in the UK.
Get in touch
I write about technical SEO, data engineering, and AI on LinkedIn. If you want to follow along or get in touch, that's the best place to find me.