# Svet Petkov — Technical SEO & AI Agents Consultant

> Svet Petkov (Svetoslav Petkov) is a technical SEO and AI-agents consultant with 10+ years of experience, currently Head of Technical SEO at The Telegraph and founder of Storyhawk.io. He helps large websites grow organic traffic and AI search visibility through technical SEO, agentic optimisation (AEO), intelligent automation, and custom data tools. Based between London (UK) and Sofia (Bulgaria). Site: https://svetpetkov.com

## About

- [About Svet](https://svetpetkov.com/about-me): Background and experience — 10+ years in technical SEO across agency, in-house, and freelance roles, spanning news publishing, e-commerce, financial services, and sports media (~600 tokens).
- [Homepage](https://svetpetkov.com/): Overview of services, focus areas, and brands worked with including The Telegraph, Bucherer, Xerox, Credissimo, Racing Post, and Revita.bg (~700 tokens).

## Writing

- [Blog](https://svetpetkov.com/blog): Technical SEO and AI articles and insights for news publishers, marketplaces, and e-commerce brands (~500 tokens).
- [Agentic Engine Optimisation (AEO) Guide](https://svetpetkov.com/blog/agentic-seo-aeo-optimization-guide): What AEO is, how to audit a site with the open-source agentic-seo CLI, and the five scoring categories (~3K tokens).
- [Agentic Resource Discovery (ARD)](https://svetpetkov.com/blog/agentic-resource-discovery-ard): The open standard announced by Google and partners on 17 June 2026 that lets AI agents find, choose, and trust tools across the internet automatically, explained in plain terms (~3K tokens).
- [Open Knowledge Format (OKF) and the Agentic Web](https://svetpetkov.com/blog/agentic-web-open-knowledge-format-okf): A vendor-neutral, markdown-based standard for packaging editorial and business knowledge so AI agents can find and use it without hunting across incompatible systems (~3K tokens).
- [RAG vs Context Warehouse](https://svetpetkov.com/blog/rag-vs-context-warehouse): An enterprise GenAI guide with SEO examples — scaling ingestion, hybrid retrieval, and access control, and when long-context beats retrieval (~3K tokens).
- [AI Agents vs Human-in-the-Loop](https://svetpetkov.com/blog/ai-agents-vs-human-in-the-loop): A practical, token-bill-tested guide on when an AI agent should run autonomously versus when a human should stay in the loop, built on cost, reliability, and risk (~3K tokens).
- [Claude Code Hooks & .env Protection](https://svetpetkov.com/blog/claude-code-hooks-env-protection): Using deterministic hooks to stop an AI agent from accessing secrets (~2K tokens).
- [Paywalls and SEO](https://svetpetkov.com/news-seo/pawall-seo-types-implementation-guide): Hard, freemium, metered, lead-in, and dynamic paywalls with Google flexible sampling and structured data (~3K tokens).
- [Google News XML Sitemaps](https://svetpetkov.com/blog/what-is-a-google-news-xml-sitemap): What they are, how they differ from regular sitemaps, and how to monitor them with Python (~2K tokens).
- [Securing Content in the AI Era](https://svetpetkov.com/news-seo/how-to-secure-your-content-in-the-ai-era): Server-side access control, crawler verification, licensing, and monitoring for publishers (~3K tokens).
- [Scaling the GSC URL Inspection API](https://svetpetkov.com/blog/gsc-overdrive-google-search-console-url-inspection-limit): Case study on beating the 2,000-URL/day cap with folder-level properties and Python (~3K tokens).
- [SEO Keyword Impact Analysis with Python](https://svetpetkov.com/python-for-seo/seo-keyword-impact-analysis-with-python): Forecasting organic traffic using Ahrefs exports, CTR assumptions, and Google Colab (~2K tokens).

## Services

- [AI Automation Consultant in Kent](https://svetpetkov.com/services/kent): Svet Petkov builds AI agents, voice agents, workflow automation, AI intake and lead qualification, and AI search visibility (AEO) for businesses in Kent and across the UK (~1K tokens).

## Tools

- [Tools](https://svetpetkov.com/tools): Free SEO tools and utilities for verifying crawlers and protecting sites (~400 tokens).
- [Googlebot IP Checker](https://svetpetkov.com/tools/googlebot-ip-validator): Verify whether an IP belongs to a legitimate Googlebot crawler (~300 tokens).
- [OpenAI IP Checker](https://svetpetkov.com/tools/openai-ip-validator): Verify legitimate OpenAI crawler IPs and block fake bots (~300 tokens).
- [AEO Checker](https://svetpetkov.com/tools/aeo-checker): Audit a site's Agentic Engine Optimisation readiness (~300 tokens).
- [Storyhawk](https://storyhawk.io): SEO/content product founded by Svet Petkov (external).

## Work With Me

- [Contact via LinkedIn](https://www.linkedin.com/in/svetoslav-petkov/): Best place to reach Svet for consulting on technical SEO, AEO, and automation.
- [GitHub](https://github.com/svetoslavseo): Open-source SEO tooling and code samples.

## Notes for AI agents

- Primary topics: Technical SEO, Agentic Engine Optimisation (AEO), AI agents and workflow automation, agentic web standards (ARD, OKF), RAG and context warehouses, human-in-the-loop design, Google News SEO, Core Web Vitals, JavaScript SEO, Python for SEO, BigQuery, data engineering.
- A Bulgarian-language version of the site is available under the /bg/ path prefix.
- Author/entity: Svet Petkov = Svetoslav Petkov (same person).